Category Archives: Gainbuzz

What you need to know about developing an integrated marketing strategy before investing a single dollar into advertising

Simply said, an integrated marketing strategy uses various different ways to market a good or services. What a business does is they get the same message out using different advertising mediums. It can be an online advertisement that is run in conjunction with a radio advertisement. Being able to combine… Read more »

Step-by-step plan for creating an Integrated Marketing Campaign

Advertising has many things that need to be done to be successful. Just saying there are many steps is not enough. But creating a successful advertising campaign is not an easy feat to undertake. Doing it alone is even more difficult. If you want to be able to reduce some… Read more »

How cinema advertising can help grow your brand?

I recently went to a drive-in movie theater. They brand themselves as the second oldest grass drive-in in the world. They advertise themselves very well. The movie that I went to go see is a movie that people have waited for two long years. The advertisements before the movie were… Read more »

The Only Radio Advertising Guide You Will Ever Need

Radio has a weekly reach rate of 93% among Americans. This means that there are more people listening to the radio than using any other medium(surprising, i know!). That even means you can effectively reach more people than are playing on a smartphone – because people playing on a smartphone… Read more »

A detailed guide to creating a successful print ad campaign in today’s digital world

Yes, print ads are effective just like online ads – only they work in different ways. One issue for digital ads today is that that Google has adblocking software now. So if you are looking to bombard customers, some advertisements will still be displayed, but nowhere as many as there… Read more »

A Brief History of Traditional and Print Advertisement

What is traditional advertisement? People mean different things when then talk about “traditional advertisements”. Sign posts, newspapers, magazines, print media. These are all powerful media for marketing and advertising. Unfortunately, traditional advertising is considered to be antiquated by some in the post-digital world. This couldn’t be far from the truth,… Read more »

Here’s how expert marketers create digital outdoor advertising campaigns

When starting a digital billboard campaign, it can be difficult to know where to start, what to consider and who to contact. For any advertising campaign to be successful, you need to reach the right people who will buy your product or service. You must make sure the billboard is… Read more »