Monthly Archives: May 2016

How to make your brand famous using media mix?

Advertising has become the soul of sales which has been proved time to time. According to a report published in 2016 advertising and entertainment Industry’s revenue is expected to touch Rs. 2,260 billion by 2020 in India. Print is expected to grow at CAGR of 9% 2013-2018 cashing in $… Read more »

Dove’s new approach to advertising, unconventional for their product line is Original and Refreshing

Dove a popular cosmetics brand is expected to advertise beauty in all conventional manners. Beauty usually and sadly is in the whiteness and the youth. But what happens when these two conventional deciding factors are removed from the equation? Well you get Dove’s new approach then read more