Simply said, an integrated marketing strategy uses various different ways to market a good or services. What a business does is they get the same message out using different advertising mediums. It can be an online advertisement that is run in conjunction with a radio advertisement. Being able to combine… Read more »
In a world where companies advertise to increase their customer base or to spread awareness of themselves or their cause, you need to know what you are getting yourself into. Throwing an advertisement on the big screen expecting to make a killing, will not be wise. When you are advertising… Read more »
To understand how radio advertising has changed over the last century, you need to understand how radio technology has changed. Even though Marconi was officially recognized as the inventor of the radio; the actual concept of wireless communication can be attributed to everyone’s favorite mad scientist, Nikola Tesla. In the… Read more »
Media Selling has always been a profession that has served the advertising trade with full flair and determination. The whole process of an advertisement depends on media sellers, as subsequently, they are ones that offer great deals and assets to willing advertisers. However, even the media sellers need help and… Read more »
If a company or an organization wants to serve its population in the best way, then it has to offer them the best product or service at reasonable and competitive prices first. Quality and proper valuation are indeed one of the most important pillars for a firm to hang on… Read more »
Radio and television were an integral part of mass media marketing but recent development has forced the industries to evolve. Finally, Radio and Television become an integral part of local advertising as well. Marketers and industry managers are finally getting to know the power of local advertising, which is immensely… Read more »
Advertising has become the soul of sales which has been proved time to time. According to a report published in 2016 advertising and entertainment Industry’s revenue is expected to touch Rs. 2,260 billion by 2020 in India. Print is expected to grow at CAGR of 9% 2013-2018 cashing in $… Read more »
Cricket Season is an ideal time for advertising. Apart from the advertising sectors the ‘Cricket Season’ gives a huge boost to economy as well because this is that one game that connects us all. But how does is create a huge impact on economy?
The advertising sector during festive times is always heavily occupied. Christmas and the New Year are amongst the most celebrated festivals and It attracts a lot of potential customers, the key is to be visible to them. This year the money spent on advertising in UK during this time was a whopping £310 million.
Gainbuzz participated in ‘afaqs! Brand Owners’ Summit 2015, Mumbai’ and the presentations and responses there amazed us. Read more about them in the blog.